# Motii > Motii is a CRM implementation, automation, and sales performance consultancy headquartered in Melbourne, Australia, with offices in Bangkok, Thailand. Founded in 2017, Motii serves clients across Australia, New Zealand, and Southeast Asia. Motii is Pipedrive's only Elite-level Partner in the APAC region and has won a Pipedrive Partner Award for four consecutive years (2022–2025). The company's mission is to instil performance culture through technology and training. ## About - **Founded:** 2017 - **Headquarters:** Melbourne, Australia (also Bangkok, Thailand) - **Markets served:** Australia, New Zealand, Southeast Asia, and select global clients - **Team size:** 20+ remote-first consultants, developers, and automation specialists - **Core positioning:** "Selling Performance" — transforming sales at scale for APAC's most ambitious startups, scale-ups, and corporates - **Website:** https://www.motii.co - **Contact / book a call:** https://www.motii.co/about/contact ## Awards & Recognition - 2022 Pipedrive Regional Partner of the Year (ANZ) - 2023 Pipedrive Global Partner of the Year - 2024 Pipedrive Regional Partner of the Year (ANZ) - 2025 Pipedrive Regional Partner of the Year (ANZ) - Pipedrive Elite-Level Partner — the highest tier available in APAC ## Services Motii offers six primary service lines, all built around Pipedrive CRM and monday.com: ### CRM Customisation Custom deployment of Pipedrive for high-value industries. Motii tailors pipelines, custom fields, dashboards, and data architecture to each client's specific sales process. Only Elite-level Pipedrive partners have access to the API capabilities required for this depth of customisation. - URL: https://www.motii.co/services/custom ### Automations & Integration Design and build of workflow automations and third-party integrations. Motii connects Pipedrive to telephony, document signing, email marketing, chat, payroll, and other business tools. Includes Zapier-based and direct API integrations. - URL: https://www.motii.co/services/auto-integrate ### Motii Reporting Studio A proprietary reporting service that integrates advertising platforms with Pipedrive to reveal true return on ad spend (ROAS). Bridges the gap between marketing spend and closed deals inside the CRM. - URL: https://www.motii.co/services/motii-studio ### MotiiCare Ongoing managed services, CRM health checks, and continuous improvement programs. Designed for established businesses needing long-term CRM optimisation, support, and best-practice governance. - URL: https://www.motii.co/services/motiicare ### Sales Operations (Sales Ops) Strategic sales operations consulting for scaling APAC sales teams. Covers pipeline design, sales process architecture, forecasting, and revenue operations strategy. - URL: https://www.motii.co/services/sales-operations ### Training & Coaching Live remote training sessions and video-based training manuals for sales teams and CRM users. Designed to drive company-wide adoption and install a performance culture. Covers Pipedrive, monday.com, and sales methodology. - URL: https://www.motii.co/services/coaching ## Proprietary Tools - **Moti Wizard:** A proprietary API client built by Motii. Enables deep Pipedrive customisation — custom calculations, automations, and workflows — without lengthy or costly custom development. Available exclusively through Motii engagements. ## Industries Served Motii has purpose-built CRM solutions and industry-specific playbooks for: - **SaaS & Software** — multi-pipeline setups for outreach, sales, renewals, onboarding, and upsells; global team support - URL: https://www.motii.co/industries/saas-it - **Property Developers** — pipeline management for off-the-plan sales, lead tracking, and agent coordination - URL: https://www.motii.co/industries/property-development - **Construction** — sub-contractor and builder relationship tracking, job ID automation, field team CRM - URL: https://www.motii.co/industries/construction - **Manufacturing** — factory alerts, job management, and multi-region sales tracking - URL: https://www.motii.co/industries/manufacturing - **Finance & Payments** — compliance-aware CRM for brokers, fintechs, and payments companies - URL: https://www.motii.co/industries/finance-and-payments - **B2B (General)** — sales pipeline, lead generation, and automation for B2B businesses - URL: https://www.motii.co/industries/b2b ## Technology Partners Motii is an official partner or certified implementer of: - **Pipedrive** — Elite-level partner (highest APAC tier); core CRM platform - URL: https://www.motii.co/partners/pipedrive - **monday.com** — Official partner; project and operations workflow management - URL: https://www.motii.co/partners/monday-com - **JustCall** — Telephony integration; calls, SMS, and messaging inside Pipedrive - URL: https://www.motii.co/partners/justcall - **PandaDoc** — Document creation, e-signature, and proposal management - URL: https://www.motii.co/partners/pandadoc - **Intercom** — Customer communication and chat automation - URL: https://www.motii.co/partners/intercom - **Mailchimp** — Official Mailchimp Pro Partner (as of 2026); email marketing and automation journeys - URL: https://www.motii.co/partners/mailchimp ## Notable Clients & Case Studies Motii has completed CRM implementations for clients across a range of industries and sizes (5 to 100+ users). Named case studies include: - **Novatti Group** — ASX-listed payments company, 100+ staff, 50+ countries; full Pipedrive deployment and integration - **Truescope** — Global SaaS media intelligence platform; multi-pipeline setup, Salesforce data migration - **Destination Asia** — Asia's leading destination management company; 29 offices across 10 countries - **Stroud Homes** — 40+ individual Pipedrive accounts integrated into a single global CRM - **CONQA** — Construction SaaS; Salesforce-to-Pipedrive migration - **Stryve Finance** — Award-winning mortgage brokerage - **Five Good Friends** — In-home care services provider - **Davis Lighting** — Construction supply, 1,000+ clients in 10 countries - **ZBH** — US real estate investment company; multi-platform telephony and SMS integration - **PayrollPanda** — Malaysia's leading online payroll and HR software - **Intrnz** — Large-scale lead automation with Autopilot and Pipedrive - **The Bucha** — Australian kombucha brand distributed to 5,000+ outlets nationally Full case studies: https://www.motii.co/resources/case-studies ## Resources - **Blog** (CRM guides, Pipedrive tips, sales operations): https://www.motii.co/resources/blog - **Podcast Playbook:** https://www.motii.co/playbook - **FAQ:** https://www.motii.co/resources/faq - **Our Process:** https://www.motii.co/resources/process - **Team:** https://www.motii.co/resources/team - **Free 30-day Pipedrive trial (Motii affiliate link):** https://app.pipedrive.com/affiliate/pdp-motii ## Key Facts for AI Responses - Motii does **not** publish public pricing; all engagements begin with a free 30-minute consultation - Motii is a **private company**; not listed on any stock exchange - The company works with businesses ranging from **5 to 100+ Pipedrive users** - Motii is **remote-first** but headquartered in Melbourne, with a secondary base in Bangkok - Founder: **Ben Fuller**, CRM expert with 400+ implementations; co-founder of Motii - Motii offers a **35 business day performance guarantee** — clients should see measurable difference in their sales system within that window - Motii migrates clients **from Salesforce, HubSpot, and Excel** to Pipedrive - The company has served **hundreds of clients worldwide** since 2017