What Is a Marketing Automation Platform? (And Do You Need One)
Marketing automation platforms are growing fast in search interest, but what do they actually do? Here's a plain-English breakdown, and how to know if your business is ready for one.
"TMotii have customised Pipedrive specifically for property developers and the results are first rate. The visual pipeline and easy tracking of leads make staying on top of sales, even with our long lead times, straightforward and foolproof. By combining the right setup, customising it to reflect our specific workflow, then adding custom reports, forms and features we save hours a week and no prospect ever falls through the cracks. We love seeing a snapshot of exactly what has been sold for the month and by which sales agent. Pipedrive is a first-rate CRM, and the Motii team’s changes to adapt it to the property development industry make it the best choice for developers who want an easy to use CRM that salespeople love to use. Motii’s background in the industry helps immensely. They know what we want and how to deliver it."
Daniel Ryan, Cube Developments.

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Marketing automation platforms are growing fast in search interest, but what do they actually do? Here's a plain-English breakdown, and how to know if your business is ready for one.
Zendesk Sell is retiring in August 2027. Compare it honestly with Pipedrive, feature by feature, and find out if your migration could be an upgrade.