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Case studies

Cube Developments


  • Cube Develpoments is a fast-growing property development group based in Queensland, Australia
  • They specialise in prestige medium-rise apartments and commercial developments ¬†
  • They need a system that is capable of handling large scale projects¬†


  • Motii improves Pipedrive so that it is specifically tailored to property developers
  • The system needed to be built for growth¬†
  • New staff needed to be onboard in hours not weeks¬†
  • Staff KPIs need to be easily measured and available to management at the click of a button¬†
"TMotii have customised Pipedrive specifically for property developers and the results are first rate. The visual pipeline and easy tracking of leads make staying on top of sales, even with our long lead times, straightforward and foolproof. By combining the right setup, customising it to reflect our specific workflow, then adding custom reports, forms and features we save hours a week and no prospect ever falls through the cracks.  We love seeing a snapshot of exactly what has been sold for the month and by which sales agent. Pipedrive is a first-rate CRM, and the Motii team’s changes to adapt it to the property development industry make it the best choice for developers who want an easy to use CRM that salespeople love to use. Motii’s background in the industry helps immensely. They know what we want and how to deliver it."
Daniel Ryan, Cube Developments.



  • Create simple reports and dashboards covering each aspect of property development: enquiry, conversion to leads, qualification, sale and settlements
  • Use Pipedrive forecast view to provide management with accurate settlement figures and the resulting commission amounts¬†
  • Motii created beautiful automated investor reports that can be accessed by stakeholders, day and night, providing them with all the details they need to know that Town Group is doing the right job with their listing¬†
  • Refine and standardise custom field options so that they are suitable for the property development industry¬†
  • Provide training on a teams basis including live sessions and video-based training manual¬†
  • Add JustCall telephony integration for easy bulk SMS and more visibility of client communication¬†


  • A property development CRM built specifically for Cube's unique needs
  • The system is infinitely scalable and be built for growth¬†
  • 5 dashboards with more than 50 reports that break down every aspect of the business¬†
  • Motii created custom pipelines that allow Cube Developments to use Pipedrive‚Äôs visual sales process to handle high volumes of leads

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Company profile

Cube Developments

Queensland, Australia
Property Development
Company size
10 to 20 employees
Key features
Workflow automations, Motii Wizard, Telephony, Automated marketing, Internal Sales Reports, Dashboards

Latest updates

CRM for the Finance Industry

Ben Milligan

CRM Expert

Pipedrive’s new Power Plan and Repackaging Key Points

Pipedrive has been listening to their customers and they have completely restructured their plan options to better serve you at different journey stages based on your team size, usage, feature needs etc. Their updates offer a scalable control of account permissions and visibilities, project management capabilities as well as increased feature usage limits.

Ben Fuller

Co-founder at Motii

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