ūü•á Motii has been announced as Pipedrive's GLOBAL PARTNER¬†OF¬†THE¬†YEAR! ūü•ā

Case studies

Davis Group


  • Davis Lighting supply lighting solutions to the construction industry with more than 1000 clients in 10 countries
  • Sales teams in Singapore, Malaysia and Australia¬†
  • Supply to more than 2,500 projects¬†
  • Davis has Sales, manufacturing, R&D and maintenance teams¬†


  • Davis came to Motii with a clear vision of what they wanted to achieve and highly capable teams¬†
  • Motii was tasked with turning the vision and processes into something that would work in Pipedrive without overcomplicating the process
  • Davis‚Äôs sales teams across the 3 countries operated separately with different processes¬†
  • Reporting was not centralised¬†
  • Sales forecasts needed to be more accurate
  • Sub-contractors, builders, architects, specifiers and end-clients all needed to be tracked to determine success rates of individual suppliers¬†


  • Migrate teams from excel and other systems onto Pipedrive
  • The decision was made to bring the Singaporean and Malaysia teams into a single Pipedrive instance
  • While the Australia team was kept separate due to the different requirements of the Australian market¬†
  • Ensure standardisation across team processes for reporting purposes¬†
  • Implement a way to track suppliers success and failure across projects¬†
  • Implement project IDs, purchase order variance and quote types to make analysing like-for-like deals easy¬†
  • Motii created a custom solution leveraging the Pipedrive API that allowed Davis to easily create new suppliers and¬†


  • Over a 12-week¬† implementation period, Motii worked closely with the Malaysian head office and Australian sales division to implement their vision¬†
  • Implemented custom API work to achieve reporting goals¬†
  • Created custom filters allowing data to be easily surfaced¬†
  • Provided team training sessions upon go-live
  • Provided a video-based training manual¬†


Back to Case studies

Company profile

Davis Group

Malaysia, Singapore and Australia
Construction and Manufacturing
Company size
100+ employees
Key features
Custom API work using the Motii Wizard, Zapier, data surfacing, dashboard reporting

Latest updates

Leveraging Lead Enrichment for Targeted Pipedrive Campaigns

Simply having a list of leads isn't enough. To truly maximise your Pipedrive campaign strategy, you need detailed, comprehensive profiles of your potential customers. This is where lead enrichment comes in.

Ben Fuller

Co-founder at Motii

Motii Makes Global Waves, Winning Prestigious Tech Award

Motii.co specialises in bespoke CRM solutions and effective sales training, empowering organisations to achieve sales excellence. As Pipedrive's 2023 Global Partner of the year AND 2021 partner of the year in APAC, Motii.co's expertise is underscored by its status as the region's sole Elite Partner. Visit us at https://www.motii.co for more information.

Ben Fuller

Co-founder at Motii

Contact us to start your growth journey today