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Case studies

Davis Group


  • Davis Lighting supply lighting solutions to the construction industry with more than 1000 clients in 10 countries
  • Sales teams in Singapore, Malaysia and Australia¬†
  • Supply to more than 2,500 projects¬†
  • Davis has Sales, manufacturing, R&D and maintenance teams¬†


  • Davis came to Motii with a clear vision of what they wanted to achieve and highly capable teams¬†
  • Motii was tasked with turning the vision and processes into something that would work in Pipedrive without overcomplicating the process
  • Davis‚Äôs sales teams across the 3 countries operated separately with different processes¬†
  • Reporting was not centralised¬†
  • Sales forecasts needed to be more accurate
  • Sub-contractors, builders, architects, specifiers and end-clients all needed to be tracked to determine success rates of individual suppliers¬†


  • Migrate teams from excel and other systems onto Pipedrive
  • The decision was made to bring the Singaporean and Malaysia teams into a single Pipedrive instance
  • While the Australia team was kept separate due to the different requirements of the Australian market¬†
  • Ensure standardisation across team processes for reporting purposes¬†
  • Implement a way to track suppliers success and failure across projects¬†
  • Implement project IDs, purchase order variance and quote types to make analysing like-for-like deals easy¬†
  • Motii created a custom solution leveraging the Pipedrive API that allowed Davis to easily create new suppliers and¬†


  • Over a 12-week¬† implementation period, Motii worked closely with the Malaysian head office and Australian sales division to implement their vision¬†
  • Implemented custom API work to achieve reporting goals¬†
  • Created custom filters allowing data to be easily surfaced¬†
  • Provided team training sessions upon go-live
  • Provided a video-based training manual¬†


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Company profile

Davis Group

Malaysia, Singapore and Australia
Construction and Manufacturing
Company size
100+ employees
Key features
Custom API work using the Motii Wizard, Zapier, data surfacing, dashboard reporting

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How not having a CRM can negatively impact your business

In this article, we discuss how a Customer Relationship Management (CRM) system is one of the top tools that your small business can implement and leverage to scale up your business and obtain incredible growth. Without this essential software, you run the risk of your business losing out big.

Ben Fuller

Co-founder at Motii

Why should I implement Pipedrive CRM in my business?

CRM software has proven to be a beneficial technology for businesses to increase their revenue, enhance customer retention and loyalty, improve sales teams' productivity, and empower them to provide better customer service. Your marketing team is not left out; CRM also helps to improve the effectiveness of your marketing campaigns. 

Ben Fuller

Co-founder at Motii

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