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Case studies

Realista Real Estate


  • Based on the Costa Del Sol in southern Spain
  • Servicing a broad base of international clients from more than 20 countries 
  • An already successful agency that was undergoing a growth phase 


  • Realista were looking to dealing with large num,ebrs of clients
  • Needed a way to manage the growth without adding to their cost-base
  • Set-up of a ‘no-touch’ fully automated sales and marketing platform 
  • Various lead sources all need to create Deals in Pipedrive and auto-alert salespeople
  • Create a fully-automated marketing process that carried the prospect through a journey over 90-days 


  • Implementation of Pipedrive along with Autopilot
  • Create multiple marketing journeys designed to nurture clients 
  • Often elongated sales cycles required low-effort but high-touch marketing 
  • Create reports and dashboards for both salespeople and management for full visibility 
  • Import existing data from different lists into Pipedrive and then sync that data with Autopilot 
  • Connect external lead sources to Pipedrive for all campaigns 
  • Provide training on a teams basis including live sessions and video-based training manual 
Jacqueline den Uil of Realista. Marbella, Spain. A Motii Pipedrive CRM customer.
“Pipedrive's activities remind me of all the little things I need to do each day. And it’s the little things matter.. They really make a difference. Plus that is not all, on a macro level it is also gratifying to have a bird’s eye view of the entire business. I don’t think you realise what a positive effect it has on our work lives due to the reduction of stress. You have made us very happy.”-  Jacqueline den Uil of Realista. Marbella, Spain.



  • Motii worked with Realista’s website developed to deliver an integrated marketing platform taking in CRM, automated marketing and website 
  • A successful system launch that provided the high-touch campaigns Realista was after
  • Better coordination between sales team members meant less stress and fewer prospects falling through the cracks 


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Company profile

Realista Real Estate

Real Estate
Company size
4 to 10 employees
Key features
Mobile app, file & pipeline customisation, email templates, workflow automations, activity alerts, calendar sync, Zapier, telephony (incl SMS), automated marketing.

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How not having a CRM can negatively impact your business

In this article, we discuss how a Customer Relationship Management (CRM) system is one of the top tools that your small business can implement and leverage to scale up your business and obtain incredible growth. Without this essential software, you run the risk of your business losing out big.

Ben Fuller

Co-founder at Motii

Why should I implement Pipedrive CRM in my business?

CRM software has proven to be a beneficial technology for businesses to increase their revenue, enhance customer retention and loyalty, improve sales teams' productivity, and empower them to provide better customer service. Your marketing team is not left out; CRM also helps to improve the effectiveness of your marketing campaigns. 

Ben Fuller

Co-founder at Motii

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