SUMMARY

• Based on the Costa Del Sol in southern Spain
• Servicing a broad base of international clients from more than 20 countries 
• An already successful agency that was undergoing a growth phase 

CHALLENGE

• Realista were looking to dealing with large num,ebrs of clients
• Needed a way to manage the growth without adding to their cost-base
• Set-up of a ‘no-touch’ fully automated sales and marketing platform 
• Various lead sources all need to create Deals in Pipedrive and auto-alert salespeople
• Create a fully-automated marketing process that carried the prospect through a journey over 90-days 

SOLUTION

• Implementation of Pipedrive along with Autopilot
• Create multiple marketing journeys designed to nurture clients 
• Often elongated sales cycles required low-effort but high-touch marketing 
• Create reports and dashboards for both salespeople and management for full visibility 
• Import existing data from different lists into Pipedrive and then sync that data with Autopilot 
• Connect external lead sources to Pipedrive for all campaigns 
• Provide training on a teams basis including live sessions and video-based training manual 

“Pipedrive's activities remind me of all the little things I need to do each day. And it’s the little things matter.. They really make a difference. Plus that is not all, on a macro level it is also gratifying to have a bird’s eye view of the entire business. I don’t think you realise what a positive effect it has on our work lives due to the reduction of stress. You have made us very happy.”-  Jacqueline den Uil of Realista. Marbella, Spain.

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OUTCOME

• Motii worked with Realista’s website developed to deliver an integrated marketing platform taking in CRM, automated marketing and website 
• A successful system launch that provided the high-touch campaigns Realista was after
• Better coordination between sales team members meant less stress and fewer prospects falling through the cracks 

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