An effective Finance Industry CRM benefits your bottom line

Every finance broker needs an effective finance CRM system, serving as a helping hand, to manage customer data and relationships, streamline workflow, and provide better customer experiences. You can’t do it all yourself.

Whether or not you already use a CRM, this piece gives you a clearer picture of how a properly set up finance CRM will save you time, increase customer retention and increase the bottom line.

4 Reasons You Should Be Using a CRM

Maximising a finance CRM has lots of benefits for financial brokers. Let’s take a look at a few reasons you should seriously consider using one. 

  1. Better and More Personalised Service

One of the PR challenges financial organisations face is that they come off as robotic. A finance CRM can help you change that by equipping you to provide improved, and better-personalised recommendations to clients.

CRMs house all your clients' data in an orderly manner. With this data at your fingertips, you can tailor your advice and recommendations to the client. Say you intend to sell a retirement account to a particular client, with their data embedded in your CRM, you can find just the right things to say to convince your client to work with you. 

Another way to provide personalised service with a CRM can be to create a “Client for Life” program that sends out automated reminders on clients’ purchase anniversaries. Small acts of personalisation like this, can foster trust and boost customer loyalty.  

  1. Enjoy Smoother Workflow

As a financial broker, you’re probably juggling multiple activities in a day. From educating leads about beneficial financial products to prospecting and marketing, following up integral dates relevant to progressing deals, meetings with clients, and so on, you’re pressed for time. 

Instead of manually shuffling between repetitive tasks that make your day cumbersome, leverage your CRM’s automation features to automate some of these processes and save time. For instance, you don’t have to manually send out a thank you note when a customer fills a form — that’s not scalable. 

With your CRM, you can set up automated actions like “Create an automated ‘Thank You email’ when a form is completed" or “Set meeting reminder when a client needs a renewal.”

  1. Enhanced & Secure Data Management

If you’re still keeping financial data or personal information about your clients in spreadsheets, or worse, physical documents, you’re doing it wrong. Not only is it difficult to track large volumes of information via these methods, there’s the possibility of human errors, and data breaches — not a good look for your brand. 

A CRM, however, is a more innovative, scalable alternative. Most of the best CRMs on the market, like Pipedrive CRM, are designed with complex safety features for maximum protection. For faster and safer data processing, set up rules to update personal details for multiple groups of contacts at once via your CRM. 

  1. Improved Team Collaboration

Communication is the backbone of smooth office operations, so you need a system that enhances clear and transparent team communication. Using a CRM makes it easier to share information and ensures everyone is working with updated information. 

With the right CRM, you can see which team member is communicating with which customer in real time. Say “goodbye” to tedious task assignations; just tag your teammate on a project or send them a private message or meeting reminder, right on the CRM.

Why Choose Pipedrive CRM?

The CRM market is full of many different products. But one of the best choices for any finance broker is Pipedrive. See how Pipedrive can help you:

  1. Super Easy to Use 

Pipedrive makes it easy for users to create digital forms like broker referral forms or finance application forms to share with clients. 

You can share the forms as a simple link to potential clients, or even embed it on your website for onsite conversions. Never mind about collating the data from the forms, because it’s automatically fed into your CRM system. 

Pipedrive also instantly notifies you about the form update, and triggers the necessary automated activity, like sending an email to the newly onboarded client.

  1. Directly Capture Client Data Into the System

Pipedrive builds a record of your customers' histories and interactions. With streamlined data processing, you can quickly capture relevant client details directly into the CRM, helping you build better relationships and close deals quickly. 

Skip the guessing game when clients reach out with account concerns, simply access the information you need via your CRM, and manage the situation swiftly.    

  1. Seamlessly Integrates with Over 350 Apps

It’s normal for financial institutions to run operations with a variety of systems and applications. Pipedrive easily integrates with over 350 applications such that you no longer have to hop between apps or platforms, streamlining your sales and operational processes. One sign-in into your CRM is all you need.

It integrates with your website and landing page forms, so you can track visitors and leads, and seamlessly share information between your different operational software and tools.

  1. Goodbye Manual — Hello Business Automation

With Pipedrive, you can forget the pain of repetitive tasks and the drawbacks caused by human errors via manual data entry. Pipedrive does the tedious work for you letting you focus on important activities. 

Automate emails or follow-up texts to welcome new leads, set reminders for application submissions, automate after-settlement and interest rate review follow-ups, and much more. The automation features of Pipedrive CRM make it your trusted sidekick, even when you’re out of the office. There’s communication about what’s going on in your business at every step of the way.

  1. Customise As Needed

Pipedrive offers customisation features so you can customise the CRM to the specific processes, and systems based on your unique financial business needs. 

Customise specific pipelines to your business’s processes and stages of sales to allow for easy data segmentation. For instance, you can easily customise fields to capture data reports, and also create a different pipeline for capturing customers’ marketing information.  

With the customisation features, set up your business to be fully operational to save time, and human effort, and maximise your sales potential. No more wading through a mix of information to find what you need, instead, use customised pipelines for every stage of business.  

Why You Need Motii to Set It Up

Pipedrive can be your very efficient broker's assistant. It can help you save time and money, become more productive, and serve customers better. That’s a change you should adopt, and Motii can help you set it up. 

As a Pipedrive Elite partner, we can help you save time on setup and implementation with our services. We offer training, setup and implementation packages for every budget, making sure your systems are well-integrated and ready for full operations.

Our expertise with Pipedrive and the finance industry also means that we can help you get the most out of your CRM, providing you with a turnkey CRM environment to run with. With us, you also get ongoing support and training, helping you every step of the way as your team fully acclimatises to the improved way of work.

Contact us today to get started with this brilliant technology. 

Ben Fuller

Co-founder at Motii

Serial successful start-up Founder, and former C-level executive, Ben understands that data and systems are what makes everything tick.

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