What Is a Marketing Automation Platform? (And Do You Need One)
Marketing automation platforms are growing fast in search interest, but what do they actually do? Here's a plain-English breakdown, and how to know if your business is ready for one.

Here at Motii, we are proud of all the work that we do with our clients. We have a background in real estate that enables us to build on the Pipedrive system and offer you a comprehensive CRM that is geared towards the real estate industry. And it’s one that many businesses are already taking advantage of.
In particular, we would like to give a big shout out to Intrnz – a company that provides short-term housing for students doing Summer internships in New York City. They have a team of 10 that manages more than 500 beds each year, with plans to expand to other major cities. Motii was fortunate enough to put together a system on their behalf had a significant impact on their annual turnover. Intrnz quadrupled their inbound leads within eight months of using Pipedrive and Autopilot, and their annual turnover went from $400,000 to $1,000,000. How amazing is that!
Before Motii and Pipedrive stepped in, Intrnz was receiving a large number of inquiries from a range of channels, such as emails, phone calls, social media and more. They were struggling to manage all these leads, which meant potential sales were slipping through the cracks and costing the business. It also meant that each prospect that came through the doors, met with several contact points throughout their sales journey. There was a lot of wasted effort on the sales’ team behalf communicating with the student, the university, employers and relatives just to get the process moving.
While they tried other CRM platforms, they were still having issues trying to streamline this process, and went on the hunt for an easier way. This is when they came across Pipeline and Autopilot. The results speak for themselves!
Pipedrive was so impressed with the setup and the results that they've written a detailed blog. Click here to read more about how Motii set up a killer system for Intrnz.

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Marketing automation platforms are growing fast in search interest, but what do they actually do? Here's a plain-English breakdown, and how to know if your business is ready for one.
Zendesk Sell is retiring in August 2027. Compare it honestly with Pipedrive, feature by feature, and find out if your migration could be an upgrade.