APIs vs. Middleware: The Future of Seamless CRM Integration
If your CRM isn’t talking to the rest of your tech stack, you’re working harder than you need to. More importantly, you’re increasing the chances of missed handovers, double-handling, and confusion across your team. For many businesses, this disconnect creeps in quietly. It’s not until things go wrong—like a lead slipping through the cracks or a project kicking off without the right info—that they realise there’s a better way.
